Excellence and innovation are the two pillars on which pure gold jewellers has been built.

We are now proudly spread in eight countries with over 100 stores across the international markets, along with operating as the exclusive and sole retailer for gold and diamond jewellery at several Duty Free locations across the Middle East, including all terminals at Abu Dhabi Duty Free, Kuwait Duty Free, Muscat Duty Free, Jordan Duty Free and is also a valued supplier at Dubai Duty Free.

  As a market leader in this trade for the past two decades, we have shown the way forward by winning several awards over the past years. Our portfolio of jewellery consists of a wide range of exclusive brands – jewellery crafted from gold, diamonds, pearls and many other precious and semi-precious stones.

Our collections are created to attract a wide range of customers, who benefit from our unique benefits of lifetime repair, buy back guarantee and 100% certified products.