New winning concept introduces accumulated prizes for the first time
Dubai, UAE, 15 September 2013 – Shopping every day at Mall of the Emirates and City Centre Malls has just become more rewarding with weekly shopping sprees up for grabs. The unique campaign, called ‘Hi-Fi Tuesdays’ features a first-ever ‘rolling’ prize pot, which means the winning amount accumulates each week in the event of unclaimed prizes amounts. With a chance to win bigger prizes every week, ‘Hi-Fi Tuesdays’ will set pulses racing.
‘Hi-Fi Tuesdays’ – referring to the high frequency of hearts pulsing and excitement as Tuesday prize winners are announced, is a long-term campaign running until the last Tuesday of the year, December 31, 2013. All of Majid Al Futtaim Properties’ shopping malls across the UAE: Ajman City Centre, Deira City Centre, City Centre Fujairah , Mall of the Emirates, Mirdif City Centre and Sharjah City Centre are participating, meaning shoppers who spend a minimum of just 150AED at any mall during the week have equal chances to get their hands one of six shopping sprees worth a total of 5,000AED to be given away every Tuesday.
Weekly prizes will be drawn on Tuesdays at 7:00pm from a designated stage area at all six shopping malls, on social media pages and also publicly announced on English, Arabic and Hindi radio stations reaching out to as many shoppers as possible. As the saying ‘one man’s loss is another man’s treasure’ goes, winners must claim their prize from the mall by 10:00pm, otherwise the amount is rolled over into main prize pot for greater winnings and rewards for shoppers the following week!
Ramping up the excitement, the famed Dubai Drums team will be performing live at Deira City Centre, Mall of the Emirates and Mirdif City Centre from 6:30pm till 7:30pm weekly.