Exclusive partnership between Majid Al Futtaim and Visa offers unforgettable 2018 FIFA World Cup™ experience
28 Nov, 2017
Majid Al Futtaim - the Middle East, Africa and Asia’s leading shopping mall, communities, retail and leisure pioneer, has announced an exclusive partnership with the world’s leader in digital payments, Visa, to deliver a once-in-a-lifetime opportunity and unforgettable great moments for Visa cardholders across the region. From 25 November – 25 December, Majid Al Futtaim’s shopping malls will be the first to engage with shoppers to offer seven incredible winning opportunities to attend the 2018 FIFA World Cup™ in Russia.
“We are proud to partner with Visa as this collaboration underscores Majid Al Futtaim’s commitment to rewarding customers with unrivalled first-time experiences through meaningful partnerships with leading global companies. By understanding the needs of our loyal customers -- in this case, their passion for football -- we are dedicated to creating experiential marketing and promotional activities that deliver ‘money can’t buy’ opportunities,” said Nada Abou Saab, Marketing Director, Shopping Malls (East region), Majid Al Futtaim Properties. “With four teams from the region -- Egypt, Saudi Arabia, Tunisia and Morocco -- having qualified for the 2018 FIFA World Cup™, our winning customers are set to enjoy great moments just by shopping with Majid Al Futtaim and Visa.”
Karim Beg, Head of Marketing – MENA, Visa said: “As the exclusive payments sponsor of FIFA globally, Visa is proud to offer our cardholders the chance of a lifetime at next year’s World Cup. We appreciate the love and passion for football that runs strongly in the region and are pleased to partner with one of its leading retailers to offer our cardholders a rewarding cashless shopping experience. Over the coming months, we look forward to reinforcing our partnership with Majid Al Futtaim to bring consumers more fantastic opportunities, and award seven lucky winners the chance to attend the biggest sporting event in the world.”
This year will be the 21st FIFA World Cup, a quadrennial international football tournament contested by the men's national teams of the member associations of FIFA. More than one billion fans tuned in to watch the final of the 2014 FIFA World Cup Brazil™, with the competition reaching a global in-home television audience of 3.2 billion people, according to final figures from FIFA and Kantar Media. An estimated 280 million people around the world watched matches online or on a mobile device, as a sign that more and more fans are embracing new technology for sports content.
Shoppers at Mall of the Emirates; City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha in Dubai; City Centres Sharjah, Ajman, Fujairah, My City Centre Nasseriya and Matajer Al Quoz, Al Khan, Al Mirgab and Al Juraina in the Northern Emirates; City Centres Muscat and Qurum in Oman; City Centre Bahrain as well as City Centre Beirut in Lebanon and Mall of Egypt in Egypt can avail from this exclusive promotion. Guests who shop in participating retailers using Visa will receive entry into the draw.
The seven prizes shared between the malls in the UAE, Oman, Bahrain, Egypt and Beirut include flights and accommodation for two people to stay in Russia for up to four nights plus tickets to attend either the opening match, group stage matches, quarter final games or the semi-final. For further information please visit: www.visamiddleesat.com/closertotheaction